We recently conducted a comprehensive UX and ecommerce audit of Timothy Wheels to ensure our online experience matches the quality of our products. Below is a transparent summary of what we learned and how we are addressing it.
Independent UX Review Summary
This page is a curated summary. The full internal audit includes deeper technical detail, but we are sharing the most customer-relevant outcomes here.
Last updated: January 2026. We review this page after each release.
What We Heard and What We’re Doing
| Area | What We Heard | What We’re Doing |
|---|---|---|
| Trust signals | Customers want stronger proof and reassurance | Rolling out verified reviews, clearer warranty highlights, and visible trust markers |
| Checkout | New buyers want less friction | Enabling guest checkout and simplifying the final steps |
| Mobile UX | Buttons and navigation feel small on phones | Mobile-first adjustments to improve tap targets and flow |
| Product discovery | Shoppers want faster comparison | Adding filters and clearer comparison cues across wheel types |
Security
Encrypted checkout.
Warranty
Clear coverage.
Returns
Fair process.
Our Commitments
- Publish verified reviews and photo submissions
- Surface shipping and returns details on product pages
- Improve mobile checkout and CTA clarity
- Share progress updates as changes go live
Timeline
Week 1-2: Trust signals and checkout improvements
Week 3-4: Mobile UX improvements and product filtering
Month 2+: Content expansion and ongoing optimization
Feedback
Have feedback? We audit what matters. Your input goes into our internal runbook.
What should we review next?
Share your feedback by email: mailto:timothy@contruil.com
Next independent UX review scheduled: Q4 2026.