Case Study 001 — NSLS Outreach System Reset

Role: Executive Membership Outreach Coordinator
Organization: DeVry University — NSLS Chapter
Timeline: February 3–4, 2026

1. Context

When I joined the DeVry NSLS executive team, the chapter was navigating a leadership transition. Communication practices were informal, role expectations were unclear, and new officers had limited guidance for converting policy into consistent member engagement.

Formal documentation existed, but there was no unified operational framework connecting leadership intent, outreach execution, and member support.

2. Problem

The core issue was not effort, but structure:

  • Ambiguity in executive responsibilities
  • Fragmented documentation
  • Limited continuity between leadership terms
  • Inconsistent outreach practices
  • Minimal process visibility for members

Without intervention, these gaps risked reducing engagement and weakening long-term organizational impact.

3. Action

Between February 3–4, 2026, I initiated a rapid system reset focused on stabilization and clarity:

  • Consolidated outreach and academic support documents
  • Standardized communication workflows
  • Developed reference materials for member engagement
  • Created draft legacy and graduation resources
  • Applied reflective analysis to identify structural gaps
  • Established baseline operating practices for continuity

4. System

The reset produced a lightweight, repeatable outreach and documentation system:

  • Centralized working documents
  • Standardized outreach templates
  • Academic integrity support workflows
  • Leadership continuity resources
  • Documentation-first operating practices

This converted informal processes into durable operational assets.

5. Outcome

Immediate outcomes included:

  • Restored operational clarity
  • Improved document usability
  • Increased peer-to-peer engagement
  • Enhanced academic support resources
  • Reduced reliance on ad-hoc communication

Executive members began using standardized formats and updating shared materials independently, creating continuity beyond a single term.

6. Evolution — Engagement Scoring

The system reset established operational clarity. The next phase converts that structure into measurable intelligence.

An Engagement Scoring model was developed to transform 500+ member records into a query-ready metric scaled 0–10. The weighted formula evaluates four participation milestones — Orientation, SNT Progress, Speaker Broadcasts, and Community Service — and assigns each member a Green, Yellow, or Red action flag for targeted outreach.

This moves the chapter from documentation-first operations to data-driven decision making, reducing member retrieval and segmentation time to under 60 seconds for regional targeting (e.g., 53 Georgia-based members).

7. Evidence

  • NSLS Academic Excellence resource: “Documenting Revision with Word Track Changes”
  • Leadership workflow guides and templates
  • Graduation and legacy documentation tools
  • Automated PDF resource generation scripts
  • Dated execution logs (Feb 3–4, 2026)
  • Engagement Scoring Framework v1.0

Authorship: Timothy I. Wheels, Executive Membership Outreach Coordinator